Honda Racing F1 launched the new RA108 at its team headquarters in Brackley on Tuesday. The car is significantly different to the unsuccessful RA107 and also features an evolution of last year's livery, promoting the concept of "Earth Dreams" rather than "My earth dream". This will involve Honda making active donations to schemes that will improve the the lives of people around the world either by improving the environment in which they live or working to solve problems that have been created. This active kind of sponsorship is a new idea in F1 but Honda hopes will reflect well on the company, in addition to continuing the process of promoting the high technology image of Honda.The new team principal Ross Brawn said that the problem last year was overly aggresssive downforce which made the car very sensitive to pitch and roll and so much work has gone into giving the drivers downforce that is more usable. The chassis has been slimmed down and the design has allowed for a lot of leeway in terms of development as the team is planning a very aggressive programme from the base car that was presented.
28-year-old Jenson Button was forced to endure a hugely-frustrating 2007 season as the team slipped into the depths of the midfield, but heads into this campaign with a renewed confidence following improvements at the team over the past six months.
Last year was a huge disappointment for Honda, but in some ways that was a good thing because it made them realize that things were going in the wrong direction, and now im sure they are looking forward to the start of the 2008 season which starts in Australia on March 14th - 16th.
Button has expressed his confidence over the winter in Honda’s ability to establish itself as a force in F1 – and has no doubts it will be strong enough to win the world title in future should it produce the right car. But how long will it take them to produce the right car and can the right car be produced by a team thats always a step behind the leading teams? It takes more than a picture of the earth on a car to produce performance and reliability.

























