HD move over, Its time for 3D

Hi-def days are numbered as 3D TV takes shape
Philips expects full 3D televisions to be available to consumers within the next 3 years.

Philips Electronics have given reporters a quick look into its research pipeline, demonstrating a prototype that was still fuzzy around the edges. Operating like a holographic greeting card, it combines slightly different angles of the same image to create video that appears to have different depths as your eyes scan it.

The result is uneven, at some moments blurry, and at others merely two dimensional. But sometimes the apparent depth or protrusion can be startling.

Specialized models have been sold to corporations - mostly movie theaters and casinos - where they are usually used for advertising signs since 2006. But Philips said the product is not yet ready for consumer rollout.

Philips' 3D television is one of several products shown to reporters, ranging from space-age lighting for shop windows to energy efficient water purifiers intended for the developing world.

The company has sold more than 2 million televisions with "ambient" back lighting to heighten mood effects. The company's vice president for research, Fred Boekhorst, said that Philips plans similar features that would involve "other senses." Such as smell-o-vision? A TV that reaches out and punches you in the nose? Boekhorst wouldn't say, other than that it would "involve emotions."

Philips showed off lighting products in early stages of development, including one using light-emitting diodes that is transparent like ordinary glass until it is turned on - and then its entire surface turns into a light.

For emerging markets, Philips has developed a water purification system based on ultraviolet light, which fries away organic material such as bacteria.

Other companies also are using ultraviolet light for water purification. Philips claims its next generation will be capable of cleaning 6 liters of water per minute, using 30 watts of electricity.

Philips already has introduced a household model in India, but the technology could also be used for bottle-sized versions for individuals, and in larger installations for cities.

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